Publications

Title Datesort icon
Working Together in Europe - A Shared Leadership Working Together in Europe - A Shared Leadership 2014
Online Guest Reviews and Hotel Classification Systems: An Integrated Approach 2014
Hotel Classification Systems Recurrence of criteria in 4 and 5 star hotels 2015
Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying Understanding Russian Outbound Tourism – What the Russian Blogosphere is saying about Europe
This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on ‘netnographic’ research – or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel...
2015
UNWTO Publications / Publicaciones OMT: Edition / edición 2016 UNWTO Publications / Publicaciones OMT: Edition / edición 2016 2016
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Maximizing the Benefits of Mega Events for Tourism Development
A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This...
2017
Measuring Sustainable Tourism: A Call for Action Measuring Sustainable Tourism: A Call for Action – Report of the 6th International Conference on Tourism Statistics, Manila, Philippines, 21 – 23 June 2017
Over 1000 leaders and practitioners from 88 countries convened in Manila, Philippines, at the 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism (21–23 June 2017). Ministers, Statistical Chiefs, policy experts, statisticians, private sector and academics dedicated to...
2017
European Union Short-Term Tourism Trends, Volume 1, 2017-3 European Union Short-Term Tourism Trends, Volume 1, 2017-3
This release of the European Union Short-Term Tourism Trends provides a detailed analysis of international tourism receipts for 2016. It also presents the preliminary data for international tourist arrivals to the European Union (EU-28) in 2017.
2017
UNWTO Tourism Highlights: 2017 Edition UNWTO Tourism Highlights: 2017 Edition
UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2016.
2017