Publications

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European Union Short-Term Tourism Trends, Volume 2, 2018-1 European Union Short-Term Tourism Trends, Volume 2, 2018-1
This release of the European Union Short-Term Tourism Trends presents an analysis of preliminary full year results for international tourism in the group of 28 European Union countries (EU-28) for 2017. This issue is based upon 2017 data on international overnight visitors as reported by...
2018
European Union Tourism Trends European Union Tourism Trends
The European Union Tourism Trends report provides a comprehensive overview of tourism in the European Union and constitutes a tool for policy makers and other tourism stakeholders for developing market strategies and enhancing the knowledge base of the EU Virtual Tourism Observatory. The report is...
2018
Handbook on Key Performance Indicators for Tourism Marketing Evaluation Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Maximizing the Benefits of Mega Events for Tourism Development
A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This...
2017
Measuring Sustainable Tourism: A Call for Action Measuring Sustainable Tourism: A Call for Action – Report of the 6th International Conference on Tourism Statistics, Manila, Philippines, 21 – 23 June 2017
Over 1000 leaders and practitioners from 88 countries convened in Manila, Philippines, at the 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism (21–23 June 2017). Ministers, Statistical Chiefs, policy experts, statisticians, private sector and academics dedicated to...
2017
European Union Short-Term Tourism Trends, Volume 1, 2017-3 European Union Short-Term Tourism Trends, Volume 1, 2017-3
This release of the European Union Short-Term Tourism Trends provides a detailed analysis of international tourism receipts for 2016. It also presents the preliminary data for international tourist arrivals to the European Union (EU-28) in 2017.
2017
UNWTO Tourism Highlights: 2017 Edition UNWTO Tourism Highlights: 2017 Edition
UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2016.
2017
European Union Short-Term Tourism Trends, Volume 1, 2017-5 European Union Short-Term Tourism Trends, Volume 1, 2017-5
This release of the European Union Short-Term Tourism Trends presents inbound tourism trends in the European Union (EU-28) based on preliminary 2017 year-to-date results of international arrivals and receipts (with the most timely destinations having reported up to the first 9 months of 2017 by the...
2017
European Union Short-Term Tourism Trends, Volume 1, 2017-4 European Union Short-Term Tourism Trends, Volume 1, 2017-4
This release of the European Union Short-Term Tourism Trends presents the preliminary data for international tourist arrivals to the European Union (EU-28) in the first half of 2017. It also provides a glance of international tourism expenditure and international tourism receipts for the same...
2017
Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solut Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solutions
This publication gives an overview of the key features of the Chinese outbound tourism market in terms of policy, demographics, socio-economic evolution, catchment areas, and market trends. It includes case studies from seven destinations in Asia and Pacific and three in Europe and the Americas,...
2017