Publications

Title Datesort icon
Handbook on Key Performance Indicators for Tourism Marketing Evaluation
The ETC/UNWTO Handbook on Key Performance Indicators for Tourism Marketing Evaluation presents a comprehensive overview of performance indicators for tourism marketing evaluation. It provides a framework for understanding contemporary marketing evaluation, how to measure results from marketing and...
2017
Maximizing the Benefits of Mega Events for Tourism Development
A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This...
2017
Measuring Sustainable Tourism: A Call for Action Measuring Sustainable Tourism: A Call for Action – Report of the 6th International Conference on Tourism Statistics, Manila, Philippines, 21 – 23 June 2017
Over 1000 leaders and practitioners from 88 countries convened in Manila, Philippines, at the 6th International Conference on Tourism Statistics: Measuring Sustainable Tourism (21–23 June 2017). Ministers, Statistical Chiefs, policy experts, statisticians, private sector and academics dedicated to...
2017
Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solut Penetrating the Chinese Outbound Tourism Market – Successful Practices and Solutions
This publication gives an overview of the key features of the Chinese outbound tourism market in terms of policy, demographics, socio-economic evolution, catchment areas, and market trends. It includes case studies from seven destinations in Asia and Pacific and three in Europe and the Americas,...
2017
New Platform Tourism Services (or the so-called Sharing Economy) – Understand, R New Platform Tourism Services (or the so-called Sharing Economy) – Understand, Rethink and Adapt
This report aims to gain a better understanding of how new platform tourism services, or the so-called Sharing Economy, is shaping the tourism sector. It seeks to identify the specific opportunities and challenges it poses across destinations, how these are being addressed, and the way forward....
2017
European Union Short-Term Tourism Trends, Volume 1, 2017-3 European Union Short-Term Tourism Trends, Volume 1, 2017-3
This release of the European Union Short-Term Tourism Trends provides a detailed analysis of international tourism receipts for 2016. It also presents the preliminary data for international tourist arrivals to the European Union (EU-28) in 2017.
2017
UNWTO Tourism Highlights: 2017 Edition UNWTO Tourism Highlights: 2017 Edition
UNWTO Tourism Highlights presents a concise overview of international tourism in the world based on the results for the year 2016.
2017
UNWTO Annual Report 2016 UNWTO Annual Report 2016
As stated in the Annual Report, 2016 proved to be another excellent year for international tourism despite many challenges. International tourist arrivals grew for the seventh consecutive year to reach 1.2 billion, a sequence of uninterrupted growth not recorded since the 1960s. The strongest...
2017
UNWTO Publications / Publicaciones OMT: Edition / edición 2016 UNWTO Publications / Publicaciones OMT: Edition / edición 2016 2016
Hotel Classification Systems Recurrence of criteria in 4 and 5 star hotels 2015